ABOUT
Based in Gothenburg, Sweden, Le Loeëi is a made-to-order brand where every garment is handcrafted with care and passion.
We invite you to step into a universe where craftsmanship meets creativity, where old fabrics are given new life, and stories of self-expression and artistry are woven into each design.
The story of Le Loeëi began in the playful chaos of a grandmother’s fabric piles, where childhood curiosity and imagination came together to create dream designs. It was in those moments of mixing and matching fabrics that the spirit of Le Loeëi was born. The humor of turning an old 80’s curtain into a pair of shorts—of finding beauty in the unexpected.
Our brand is about more than just clothing; it's about building your own story. We continue to explore and evolve our narrative, focusing on breathing new life into deadstock fabrics—just like those days in grandma's house. Each garment is a testament to detailed craftsmanship and sustainable creativity, with limited resources ensuring that every piece is one-of-a-kind.
We invite you to step into a universe where craftsmanship meets creativity, where old fabrics are given new life, and stories of self-expression and artistry are woven into each design.
The story of Le Loeëi began in the playful chaos of a grandmother’s fabric piles, where childhood curiosity and imagination came together to create dream designs. It was in those moments of mixing and matching fabrics that the spirit of Le Loeëi was born. The humor of turning an old 80’s curtain into a pair of shorts—of finding beauty in the unexpected.
Our brand is about more than just clothing; it's about building your own story. We continue to explore and evolve our narrative, focusing on breathing new life into deadstock fabrics—just like those days in grandma's house. Each garment is a testament to detailed craftsmanship and sustainable creativity, with limited resources ensuring that every piece is one-of-a-kind.
This is our story. We hope you’ll join us in telling yours.
xoxo